Be a Communicator

Involve Your Audience

The dictionary defines the word “communication” as “the exchange of ideas, information or opinions between two or more people”. You cannot communicate effectively unless you realize that you should be receiving messages as well as sending them. You cannot receive or send messages if your back is turned, or if your head is down. Look at the audience when you speak.

The most effective presenters know how to have a dialogue with an audience while they are presenting to them. Great presenters are also good “listeners”. Audiences communicate with body language, facial language and attitude. You can’t be aware of these things unless you learn to “listen” while you present. Watch the audience. Speak with your audience, not at them.

If you turn your back on the audience, you give them permission to disengage from you. Good communicators are always focused on the audience.